Opinion: Does Mein Kampf Contain A Business Model?

by Alakananda Mookerjee
Digital Library
May 2, 2009

http://www.raymondibrahim.com/7503/opinion-does-mein-kampf-contain-a-business-model

Consigned to the literary graveyard by many European countries, Adolf Hitler's "Mein Kampf" is being widely read by India's young business school students.

What is lumped together in the West, in the same category as The Al Qaeda Reader by Raymond Ibrahim—as a treatise of terror—is being regarded in (some of) the East, as "a management guide in the mould of Spencer Johnson's "Who Moved My Cheese," reports The Telegraph.

In the last six months, its sales have jumped to 10,000, in New Delhi alone. The book—an autobiographical account of Hitler and an ideological manifesto of Nazism—has enjoyed widespread popularity in India since the days of the British Raj, especially among right-wing nationalist political parties and Hindutva-inspired social outfits. Indian nationalist leaders like Madhav Golwalkar and V.D. Savarkar looked to the Mein Kampf as a source of inspiration for the formation of an independent India, inhabited exclusively by the Hindu race...

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